FAQ

Every done-for-you social media management package includes a custom social media strategy, full monthly content calendars, graphic creation, caption writing, reels editing, reels scripts + instructions, scheduling, hashtags, engagement, monthly strategy calls, and monthly analytics. They include everything needed for us to fully take over your social presence.

First, you fill out the inquiry form. Then, you receive our service guide & portfolio, as well as a link to book a free discovery call. On the call we meet, talk about your biz, and see if we’re a good fit. Then, we send you a proposal with the package we talked about on the call. When you’re happy with the package, we send you the contract & the first invoice. When that is done, you fill out the onboarding form & questionnaire. We have a kick-off call and we do lots of research + start developing the strategy. We create the first content calendar, you approve it, and we go live with the content 2 weeks after you’ve signed the contract.

We work with monthly content calendars. That means that every month, we’ll create a calendar full of posts for the following month (the number of posts depends on your package), give it to you in a nicely organized and easy-to-use calendar, and you’ll approve the content, or give us edits. If we need you to film any reels (which we’ll then edit), we’ll send you scripts & instructions before we’re done with the calendar. Once all content is approved, we schedule it out, and during the month we engage on your behalf and post stories. You’ll receive an analytics report every month, and we’ll have a monthly strategy call.

Social media is considered top of the funnel, and therefore sales don’t fully depend on it, nor are they ever promised. However, an increase in reach and engagement will likely result in new leads and clients/customers. To explain it in simple terms, social media on its own isn’t responsible for sales, but it does often contribute to them.

Our goal is to take as much off your plate as possible. The only things you’ll need to do related to your social media every month are: approve the content calendar once per month (but per your request, we can skip that and we can post without you having to review the content), film some reels if needed (for which we provide scripts & instructions), and have a monthly call with us (or alternatively fill out a monthly questionnaire). That’s it.

We do extensive research when we begin working together (and we continue researching all the time) – about your business, your competition, your audience, your niche, and so on. If you have any prior materials (blog posts, newsletters, presentations, etc.), we use them for our research, along with Google and educational sites. If you don’t have any of your own materials, we still do as much research as possible. We always make sure to learn as much as we can about our client’s niche, so we can create the best content for them.

Outsourcing your social media marketing is a very valuable thing you can do for your business, but there are things you need to have prior to that. First, you need to have a good product or service. Then, you need a brand kit. Finally, you need to have a marketing budget – social media management takes time & expertise, and requires an appropriate budget. You also need to be able to trust someone with your socials.

That can depend on many things and can’t really be predicted – it depends on your niche, the type of your business, which package you have, where you currently are on social media, etc. However, around 3-6 months is usually needed for the strategy to really start working properly (but most of the time you start seeing some results sooner as well).